Selzer & Company, Inc.:

Case Studies

Selzer & Company, Inc.
520 42nd Street
Des Moines, Iowa 50312
Phone: 515.271.5700
Fax: 515.271.5710

Case Studies
Wondering how we're different from other firms? Our recent case studies illustrate how we turn knowledge into wisdom for our clients.

NEWSPAPERS
Accessing the Business section:	How do you create a business section that grabs the movers and shakers?
Cultivating small markets:	How does a small paper survive and thrive in the shadow of a big city paper?
Reclaiming credibility:	Can newspapers battle the immediacy and intimacy of TV newscasts?
Enhancing the Sunday paper:	How can you make the ritual of reading the Sunday paper even more enjoyable and meaningful?
Stopping subscription stops:	What's really behind the subscription stop when readers say "No time to read?"
MAGAZINES
Changing with the times:	How can a magazine evolve and still hang onto its loyal readers?
Creating effective ideas:	How can a magazine capture its readers' imaginations?
Expanding the audience:	Can a niche publication be homogenized and taken main stream?
Leveraging brand equity:	Can a magazine's brand be a revenue stream?
MEMBERSHIP
Influencing votes:	How do you influence a group of like minded people to not only care deeply for an issue, but care enough to make it the driving factor in how they vote?
Finding common ground:	How do you see past your own biases when gauging your membership's temperature on an issue?
PROMOTION
Matching promotion to audience:	How important is having the right audience for a promotion?
Revealing brand identity:	What happens when you ignore a brand?
Tracking the impact of quality customer service:	What costs you a customer?