Selzer & Company, Inc.

Case Studies

SELZER & COMPANY, INC.
308 Fifth Street
West Des Moines, Iowa 50265-4632
Phone: 515.271.5700
Selzer & Company, Inc.Selzer & Company, Inc. Case Studies - Non-Profit Organizations & Government

How can your company become a thought-leader?

THE WISDOM:

By researching and revealing major changes in lifestyle and attitudes, position yourself as the innovator and be the first to leverage new knowledge into winning strategies.

HOW WE GOT THERE:

The Stelter Company provides support for planned givers at hundreds of the nation's non-profit institutions, helping them communicate with their base of donors. The trouble was, however, nobody knew much about why donors decide to make planned gifts, such as including a non-profit in their will. And, no one knew that decisions for planned giving are happening at a younger age with each successive generation. For non-profits who typically focus on donors in their 60s and 70s, this new insight will change how they target and foster connections to current and prospective donors. Focus groups and surveys put a human face on Secret Givers-donors who are not well known to non-profits and are therefore left out of most communication strategies.

ACTION STEPS:

The research we did for The Stelter Company is transforming the way the company-and its many clients-do business. They have created new strategies to help their clients better identify and cultivate donors, and have built a vast library of material to better match donors' interests. The enthusiastic reaction to public presentations and webinars is evidence of the hunger for sound data and actionable recommendations.

Selzer & Company, Inc.
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