THE WISDOM:

Voters may care deeply about an issue, but often times they will vote as though the issue doesn't matter. To influence them - it's not what you say, but how you say it.

HOW WE GOT THERE:

We crafted a voter survey to explore the depth of voter attitudes toward key election issues and to identify strategies to engage voters more actively in an upcoming election. This survey didn't just measure opinions, it defined swing voters and tested strategies to influence their attitudes.

ACTION STEPS:

This survey became the basis for a major advocacy campaign that hit voter hot buttons and cast the election as a crucial vote.