Selzer & Company, Inc. 

We are a knowledge-based business. It's only natural, at least to us, that we'd want to share that knowledge.


Selling Intelligence:A New Business Model for Newspapers©

When Something Isn't Better than Nothing:"It's Not Scientific, But . . .."

Fallacies of Stop Surveys:What causes subscribers to stop home delivery.

An Informal Look at Columnist Readership:What is the right measure of success?

Marketing Threats and Opportunities:Publishers' and CEOs' Perspectives on the Newspaper Industry.

Digging Deeper Into Readers' Relationship:Research on Redesign and New Product Development to the Newspaper.

Selzer & Company, Inc.Selzer & Company, Inc.
Selzer & Company, Inc.


308 Fifth Street
West Des Moines, Iowa   50265-4632
Phone: 515.271.5700
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