Articles
We are a knowledge-based business. It's only natural, at least to us, that we'd want to share that knowledge.
| NEWSPAPERS | |
| Selling Intelligence: | A New Business Model for Newspapers© |
| When Something Isn't Better than Nothing: | "It's Not Scientific, But . . .." |
| Fallacies of Stop Surveys: | What causes subscribers to stop home delivery. |
| An Informal Look at Columnist Readership: | What is the right measure of success? |
| Marketing Threats and Opportunities: | Publishers' and CEOs' Perspectives on the Newspaper Industry. |
| Digging Deeper Into Readers' Relationship: | Research on Redesign and New Product Development to the Newspaper. |
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SELZER & COMPANY, INC. 308 Fifth Street West Des Moines, Iowa 50265-4632 Phone: 515.271.5700 |