ServicesThe Science and Art of Public Opinion ResearchWacky Surveys
Selzer and Company, Inc.
Case Studies Naturally, quality public opinion research is scientific.
It is precisely measured, accurately tabulated, and
meticulously reported.
That's where many research companies stop.
They ask the questions and give
their clients the numbers.
Period.
That's not enough.
You need insights and ideas
you can use.
That's where the art comes in.
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